In Crosswords, my intent is a light-hearted commentary on the inter-play between societal standards of beauty and an individual’s sense of self-worth. I slice the pliable plastic from beauty product tubes into vertical and horizontal strips. I then rivet these together so that the barcodes, branding, and text imprints on the colourful plastic overlap in ironic hyperbole. Crosswords uncovers the effects of society’s fantastical and often ridiculous ideals of personal appearance on self-worth. It is a spar of words crossing words, a subversion of text to expose the collusive branding of feminine and masculine beauty by the cosmetic industry.